The Ultimate #SHRM18 Playlist

Feel free to suggest additions. 


Maggie’s Farm (Bob Dylan)

I ain’t gonna work on Maggie’s farm no more
No, I ain’t gonna work on Maggie’s farm no more
Well, I wake in the morning
Fold my hands and pray for rain
I got a head full of ideas
That are drivin’ me insane
It’s a shame the way she makes me scrub the floor
I ain’t gonna work on Maggie’s farm no more


Hard Day’s Night (Beatles)

It’s been a hard day’s night, and I been working like a dog
It’s been a hard day’s night, I should be sleeping like a log
But when I get home to you I’ll find the things that you do
Will make me feel alright


Salt of the Earth (Rolling Stones) 

Let’s drink to the hard working people
Let’s drink to the lowly of birth
Raise your glass to the good and the evil
Let’s drink to the salt of the earth
Say a prayer for the common foot soldier
Spare a thought for his back breaking work
Say a prayer for his wife and his children
Who burn the fires and who still till the earth
And when I search a faceless crowd
A swirling mass of gray and
Black and white
They don’t look real to me
In fact, they look so strange


Working Class Hero (John Lennon)

There’s room at the top they’re telling you still
But first you must learn how to smile as you kill
If you want to be like the folks on the hill

A working class hero is something to be
A working class hero is something to be


Bellboy (The Who)

I’ve got a good job, and I’m newly born
You should see me dressed up in my uniform
I work in hotel, all gilt and flash
Remember the place where the doors were smashed?
Bell Boy, I got to get running now
Bell Boy, keep my lip buttoned down
Bell Boy, carry this baggage out
Bell Boy, always running at someone’s pleading heel
You know how I feel
Always running at someone’s heel

Living For the City (Stevie Wonder)

His father works some days for fourteen hours
And you can bet he barely makes a dollar
His mother goes to scrub the floors for many
And you’d best believe she hardly gets a penny


Raspberry Beret (Prince) 

I was working part time in a five-and-dime
My boss was Mr. McGee
He told me several times that he didn’t like my kind
‘Cause I was a bit too leisurely


Rosalita (Bruce Springsteen)

And your papa says he knows that I don’t have any money
Your papa says he knows that I don’t have any money
Oh, your daddy says he knows that I don’t have any money
Well, tell him this is his last chance to get his daughter in a fine romance
‘Cause a record company, Rosie, just gave me a big advance


Casey Jones (The Grateful Dead)
Driving that train, high on cocaine,
Casey Jones you better watch your speed
Trouble ahead, trouble behind
And you know that notion just crossed my mind
This old engine makes it on time
Leaves Central Station ’bout a quarter to nine
Hits River Junction at seventeen two
At a quarter to ten you know it’s travelin’ again


Bang the Drum All Day (Todd Rundgren)
I don’t want to work
I want to bang on the drum all day
I don’t want to play
I just want to bang on the drum all day.


Career Opportunities (The Clash)
They offered me the office, offered me the shop
They said I’d better take anything they’d got
Do you wanna make tea at the BBC?
Do you wanna be, do you really wanna be a cop?
Career opportunities, the ones that never knock
Every job they offer you is to keep you out the dock
Career opportunities, the ones that never knock


Working in a Coal Mine (Devo)
Workin’ in the coal mine
Goin’ on down, down
Workin’ in a coal mine
Oops, about to slip down
Workin’ in a coal mine
Goin’ on down, down
Workin’ in a coal mine
Oops, about to slip down
Five o’clock in the mornin’
I’m already up and gone
Lord, I’m so tired
How long can this go on?


Back on the Chain Gang (The Pretenders)
I found a picture of you, oh oh oh oh
What hijacked my world that night
To a place in the past
We’ve been cast out of? Oh oh oh oh
Now we’re back in the fight
We’re back on the train
Oh, back on the chain gang


Desire (U2)

(More for the spirit – once the Day 1 excitement and buzz fade you’ll need a pick me up)

Lover, I’m off the streets
I’m gonna go where the bright lights
And the big city meet
With a red guitar, on fire

Working Man (Rush)

I get up at seven, yeah,
and I go to work at nine.
I got no time for livin’.
Yes, I’m workin’ all the time.

It seems to me
I could live my life
a lot better than I think I am.
I guess that’s why they call me,
they call me the workin’ man.

Problems (Sex Pistols)

Eat your heart out on a plastic tray
You don’t do what you want
Then you’ll fade away
You won’t find me working
Nine to five
It’s too much fun being alive


My Shot (Hamilton)

I am not throwing away my shot
I am not throwing away my shot
Hey yo, I’m just like my country
I’m young, scrappy and hungry
And I’m not throwing away my shot
I’m ‘a get a scholarship to King’s College
I prob’ly shouldn’t brag, but dag, I amaze and astonish
The problem is I got a lot of brains but no polish
I gotta holler just to be heard
With every word, I drop knowledge
I’m a diamond in the rough, a shiny piece of coal
Tryin’ to reach my goal my power of speech, unimpeachable
Only nineteen but my mind is older
These New York City streets get colder, I shoulder
Every burden, every disadvantage
I have learned to manage, I don’t have a gun to brandish
I walk these streets famished
The plan is to fan this spark into a flame
But damn, it’s getting dark, so let me spell out the name
I am the A-L-E-X-A-N-D-E-R we are meant to be

BBI’s White Paper on PR Strategies for EAPs in University of Maryland’s EA Digital Archive

BackBone white paper conveys the value of Public Relations to Employee Assistance organizations seeking to differentiate their services and business model


BOCA RATON, FL — June 12, 2018 — BackBone, a public relations and marketing agency specializing in HR, health care and workforce technology, today announces that its new white paper, “How EAPs Can Use Public Relations to Communicate Value,” has been selected for inclusion in the Employee Assistance (EA) Digital Archive of University of Maryland, Baltimore’s (UMB) School of Social Work. The Employee Assistance Digital Archive is part of the school’s Health Sciences and Human Services Library (HS/HSL), and offers free access to original works, historical documents and other significant articles related to the EA field.


White Paper Abstract: Employee Assistance (EA) practitioners are continually required to communicate and prove their value — particularly in a business climate where every service provider needs to demonstrate ROI — not just this month or next, but at regular intervals. To business executives, value is defined by the correlation between EA services and productivity. To end-users, or employees using the EAP, it’s defined by the efficacy of the counseling and the speed with which the individual is able to mitigate or remove barriers to performance and personal well being. EAPs typically use several communications vehicles to convey value, from utilization reports geared to senior management to brochures, e-mails, and HR intranets targeted to end-users. However, few EAPs look toward standard public relations to communicate — indeed validate — their business model and the efficacy of the services they provide.


“BackBone’s white paper addresses an important and long overdue need for the Employee Assistance field, which is why we selected it for the EA archive,” said Dr. Patricia A. Herlihy, Founder of Rocky Mountain Research and co-curator of the EA Archive. “EA Professionals tend to focus mainly on clinical issues and frequently need assistance in communicating their value to their own organization as well as the outside world. This white paper offers a number of thoughtful, creative suggestions that any EA organization can implement.”


Dr. Herlihy and her colleague, UMB Associate Professor Dr. Jodi Jacobson Frey, founded the International Employee Assistance Digital Archive in 2013, realizing a need for a national depository of curated resources available for free to people in the field. The white paper and archive can be accessed at

Turning the GDPR into Good PR

We’ve done a lot of writing recently about the versatility of white papers and how they can be the foundation of focused content marketing initiatives. The newly instituted GDPR (General Data Protection Regulation) actually makes them even more versatile,  giving marketers an effective, time-tested means of acquiring emails that are GDPR-compliant.

As most readers know, the EU GDPR applies to any business that collects any personally identifiable data (such as an IP address from which personal identity can be adduced). This applies to all companies within the EuropeanUnion, and to US-based businesses interacting with EU companies. According to GDPR guidelines, any email address that you collect, the person’s consent to the collection and use of that email address must be a “freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”

A downloadable white paper available to anyone who opts in – per the requirements above – nets you a GDPR-approved contact. But bear in mind that the consent provided applies only to what you’re offering in exchange. So if you’re offering a single white paper, you can’t use that same email to send that person another solicitation at another time. But what you can do is offer a series of white papers and acquire a one-time consent that will give you the necessary cover to use those emails to send other white papers in the series as they are made available (for instance, you can offer a quarterly white paper in a series and send each when it’s available). Your opt-in language needs to be explicit and reflect GDPR standards – the person on the other end needs to have a clear understanding of what they are consenting to.

Of course, the challenge is getting people to your website, and once there, giving them the incentive to provide their personal data in exchange for a…report. But getting them there is another topic for whole other series of blog posts. As is identifying topics and laying out themes that will get people to take notice and make them more apt to download – and read! – your white paper.

However, it is important to make sure that your white paper is more than a marketing document. This is sound advice for any white paper in almost all circumstances, but particularly so as the GDPR makes the public more protective of its data and more aware of the value marketers place on it. In this new climate, most people will want to receive something of real value in exchange for consenting to give up even the smallest piece of personal information. Make it compelling, timely, specific, grounded, and practical. Convince your reader that no one – no one – knows this topic as thoroughly and sees their issues with such startling clarity.

The GDPR is a pain to navigate and will make each opt-in email hard won. At the same time, it forces you to create a tighter, weightier product that will ultimately have a weightier impact.


Click here for more on BackBone’s turnkey white paper service.