BackBone’s Turnkey White Paper Service

Business to Business marketers recognize the unique power and versatility of a solid white paper, but many organizations lack the bandwidth and resources to research, write and design a quality document that gets read, shared and retweeted.    

Our team of HR, IT and/or Healthcare subject matter experts manages the entire process – from initial “intake” to final product. We know the issues, technologies and landscape, which enables us to complete a typical white paper within 3-4 weeks.  

1. Editorial Kickoff to establish white paper topic, issues to be addressed, target market/s and core objectives.
2. Outline delivered within three business days. This also defines the scope of the white paper (4-8 pages, more if appropriate)
3. Asset Collection: client identifies research, survey data, articles, existing charts, graphics, etc. they want incorporated in the paper.  
4. First Draft is delivered within two weeks of the approved outline.   
5. Second Draft: edits are incorporated, then sent out for final review.
6. Finished White Paper: completed within 3-4 weeks from time of engagement.

Constant Content

A single white paper can be sliced, diced and systematically tweeted, posted and published. BackBone’s turnkey white paper service helps you develop a coordinated content marketing/media campaign centered on a single white paper or a series. This is why an authoritative white paper is still the modern marketer’s most versatile tool.