BackBone and CuriousCheck Partner to Provide Integrated Content Marketing and SEO Programs for HR Technology Vendors

Companies to provide informed content, targeted delivery, and ongoing search engine optimization to promote brand discovery and engagement for broad cross section of HR vendors.


Kennesaw, GA — March 3, 2021 — HR marketing specialists BackBone, Inc. and CuriousCheck today announce a partnership to provide HR technology vendors with integrated public relations, content marketing, social media and SEO services. BackBone is one of the industry’s premier HR-focused PR and marketing firms, having supported a cross section of the most innovative HR companies for over 25 years; CuriousCheck’s digital marketing expertise and proven SEO methodologies have enabled numerous HR vendors to raise their visibility on all major search engines and social media platforms. Together, they will help HR technology vendors rise above the noise in today’s hyper-competitive marketplace by creating content – articles, blog posts, tweets, white papers, podcasts, infographics, etc. – that gets noticed, shared and discussed, putting them “in the room” where purchasing decisions are made.

“As HR Technology specialists, we know the issues, trends and competitive landscape, enabling us to craft informed, timely messages that resonate and get noticed,” said Charles Epstein, BackBone’s President. “CuriousCheck knows both HR and SEO, but don’t take my word for it – their work has consistently enabled the companies they work with to achieve top ranking on all the major search engines. Together, we’ll be able to help clients send messages that make the most meaningful impression and have the greatest impact.”

According to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report, only 31% of the organizations surveyed said that their organization had been extremely/very successful with content marketing over the past 12 months. One of the top factors contributing to that success was the value of their content (83%), specifically their blog posts, short articles and website enhancements. Respondents who were asked which marketing areas they were most likely to invest in over the coming year, cited content creation (70%) and website enhancements (66%).

“Being discovered in today’s competitive online marketplace is about consistently creating content that is timely and available from multiple well-regarded sources, combined with a deep understanding of ever-changing search engine algorithms,” said Carlos Crameri, Founder and CEO of CuriousCheck. “We’re pleased to partner with BackBone, a true pioneer in HR-focused marketing and PR. Their work is on point, highly readable, and deeply informed – essential in promoting visibility, engagement and trust.”

CuriousCheck and BackBone have worked with a broad range of HR technology companies, including providers of talent acquisition, HRMS/HRIS, payroll, performance analytics, benefits administration, background screening, onboarding, employee rewards, employee engagement, time and attendance, workforce mobility, EAP and wellness solutions. For more, visit


About BackBone

Founded in 1996, BackBone, Inc. is a marketing communications, public relations, and business development firm specializing in technology, healthcare and workforce management. Combining specific industry expertise, media savvy, creative communications and advanced technology tools, BackBone gets your message to market fast, efficiently and effectively.  For more, visit 


About CuriousCheck

CuriousCheck’s team of digital marketing experts provides customized SEO services and modern digital growth hacks for the Human Resources, Background Screening and Legal fields.

CuriousCheck develops and optimizes a full complement of digital assets – websites, landing pages, interactive content, promo videos, e-commerce portals, etc. – and leverages modern SEO tactics to promote discovery on all the top search engines and social media platforms, drive website traffic, heighten engagement, and increase sales. For more, visit