“Content marketers spend most of their time on text (blogs, white papers, social media) and video. But what about Audio? Smart speakers and voice assistant technology have changed how millions of Americans access content. What is your brand’s audio strategy?”  (Developing a Holistic Audio Content Strategy, Tom Webster, Vice President, Strategy, Edison Research.)

Through our partnership with Alexander Productions, our new podcast production service gives medium and small sized organizations the ability to develop, produce and distribute “studio quality” podcasts easily, consistently and affordably.  We offer three types of podcast service:  

• Radio CEO: “sound and vision from the C-suite”: a structured, yet informal on-air exchange with a prominent C-level executive. Each podcast gives listeners a revealing glimpse into the thinking, vision and goals of our most innovative business leaders. The interview can be posted to the company website and distributed as a downloadable.

• Podcast Series developed with “institutional” partners (trade associations, think tanks, etc.). From podcast “templates” with pre-produced intros and closing segments, to providing ongoing production and podcast distribution.

• Custom podcasts for business customers: production support for one-off or a series of podcasts based on specific themes, products, or events (i.e., a Q&A based on a speaking engagement, allowing companies to extend their reach beyond people attending the actual event).

“We want to give organizations the tools and expertise to make it easier to create podcasts that speak in their own voice and connect in a unique way with their customers, partners and business prospects,” said Tom Alexander, President of Alexander Productions. “Some of today’s most compelling and successful podcasts don’t seem to have high level production values, but as a radio veteran I know how much time and technology goes into making them work. We look forward to helping organizations develop their ‘voice’ and create engaging listening experiences that give their audiences a deeper appreciation of who they are and what they’re about.”    

Podcasts: Old is the New New

It’s based on old technology, but podcasts continue to grow in popularity. According to Edison Research, in 2018, 48 million people listen to Podcasts weekly, up six million from 2017. Our latest Medium article discusses their appeal and what makes the best podcasts work.

Alexander Productions

“We want to give organizations the tools and expertise to make it easier to create podcasts that speak in their own voice and connect in a unique way with their customers, partners and business prospects,” said Tom Alexander, President of Alexander Productions. “Some of today’s most compelling and successful podcasts don’t seem to have high level production values, but as a radio veteran I know how much time and technology goes into making them work.”