Public Relations and Content Marketing for HR Technology Vendors

For over 20 years, BackBone has provided public relations and marketing for HR tech companies. We are well versed on all workforce-related issues and technologies: 


  • talent acquisition
  • open enrollment
  • employee self-service
  • employee compensation and benefits
  • workers’ compensation
  • payroll processing
  • performance management
  • employee engagement
  • EAP and wellness…among other pressing issues, trends, and topics.


We are particularly adept at framing these issues in a business context: how all facets of workforce management address the bottom line.

We’ve secured media placements—from features to bylined articles—in every leading human resources publication, including Workforce Management, HR Executive, Employee Benefit News, HR Magazine, Business Insurance, etc.  Our extensive portfolio includes placements in the New York Times, Wall Street Journal, Boston Globe, Dallas Morning News, Crain’s, and other prominent national media outlets. We’ve secured speaking engagements at prominent trade shows and conferences, from SHRM to HRTech.

We also issue regular communications and arrange briefings to securely position your company and technology with analysts and top bloggers covering your specific HR sector.

To discuss your challenges and goals, and learn more about BackBone’s Workforce practice, enter information into this form — we’ll get back to you to arrange a convenient time for an in-depth exploratory call. Thanks for your interest in BackBone.

The Story Behind the Stories: a Concise Primer on Contemporary Public Relations

This BackBone white paper focuses on the day-to-day practice and challenges of PR and how to get your story heard. It also discusses PR’s central role in any content/digital marketing strategy.

Please enter your email to access the white paper ⇓

“I recently had the privilege of working with Backbone on a joint project that included service descriptions, press releases, and website development.  Never before have I seen a team take a few bullet points of limited information and transform it into pages of high quality content that resonates with the target audience.  Charles and the BBI team possess a unique writing capability that every firm should use for their marketing materials.” Dave Tortorelli, CEO, Tellenger

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