Successful content marketing is based on the quality and strategic distribution of your content — the articles, blog posts, tweets, news releases, white papers, and case studies you write, optimize and disseminate…and the degree to which they appear on high authority media sites and are shared across social media.
Nine out of ten businesses are doing content marketing in some way, but their success rate is only about 30%, according to the Content Marketing Institute’s annual research. One reason is lack of strategy; another is poor reception, where brands largely use content the same way they use advertising, to convey, at best, thinly veiled product pitches.
Our content-driven marketing programs are supported by an experienced public relations, marketing and business writing team. We’ve worked with innovative vendors, practitioners, and consultants in the HR, healthcare and IT space. We know the issues, your audience, and how to get your story heard and your company discovered via a sustained program of integrated content, enabling you to reach the right people at the right time with the right message.
Let’s schedule a call to discuss how we can develop a content-driven marketing program that elevates you above the noise, brings meaningful traffic to your site, promotes engagement…and drives business.