Turnkey Podcast Production, Hosting, Distribution and Promotion for Your Business
It doesn’t cost much to start a podcast, if all you’re looking to do is add your voice to the 800,000 other people doing them. It just requires a mic, editing software and a streaming platform like Soundcloud,…but just as it takes more than a word processor to produce Moby Dick, it takes skill and experience to produce a podcast that finds and consistently engages an audience.
BackBone’s experienced “Poduction” team offers professional-level production, hosting, distribution and promotion. We work with you to design your distinctive “sound template” (which can include original theme music for the intro/close and between segments) and customize your show format. We can also provide professional hosting and production (editing, de-noising, promotional “drops,” etc.), as well as distribution and promotional support.
The team is helmed by Charles Epstein and Tom Alexander, producers and hosts of WorldatWork’s popular weekly podcast Work in Progress, which routinely ranks in Podomatic’s top 25 business podcasts (out of the thousands they track).
The Business Case for Podcasting
- 22% of Americans listen to podcasts
- Weekly ‘Society & Culture’ tends to be the most popular podcasting genre, followed closely by Business.
- Michael Wolf, chief analyst of NextMarket Insights: “podcasting comes with a far more ‘engaged’ audience compared to blog post readers.”
- 69% of the respondents agreed that podcast ads made them aware of new products and services.
The Weekly Podcast about Work, Life and Everything in Between.
Produced and Hosted by BackBone in Association with Alexander Productions.
Your Business Has a Web Presence…But Does it Have a Voice?
Let us know what we can do to help you create, produce, distribute and host a podcast for your business. We can work with you in developing and producing weekly, monthly or specialty podcasts – “in studio” shows, interview-driven shows, or even live onsite.
Tom Alexander is an award-winning broadcaster who has been heard on nationally syndicated programs since 1996; he is also a widely sought after radio producer, voice-over artist and musician.
Charles Epstein is the founder and President of BackBone. He’s a business consultant with broad domain expertise, as well as a popular business columnist and experienced radio host/podcaster.
Brian “The Beast” London has been a mainstay of South Florida media for more than two decades. Named Miami New Times 2018 Radio Personality of the year, London had long stints at WQAM and WAXY serving as talk show host, game broadcaster and Assistant Program Director.