About
BackBone, Inc. is a full-service marketing communications, public relations and business development firm specializing in healthcare, workforce management (HR) and information technology.
BackBone has also developed a number of innovative employee engagement, wellness and communications programs, including: PEAQuest (a game-based HRA platform), Weekend Warrior (a wellness competition based on weekend activities), RadioCEO (interviews with some of the world’s most interesting executives), and mBARC (a “readiness” platform that supports expats and business travelers). BackBone also produces and hosts the popular podcast “Works in Progress,” sponsored by WorldatWork.
◊ 30+ years of pr, marketing and business development experience
◊ Deep, broad “domain expertise”
◊ Creative communications that break through the noise
◊ Relationships with top reporters, bloggers, analysts
◊ Integrated programs that use traditional/social media channels to reach your targeted audience/s
◊ Scalable and lean, we grow to meet your needs
◊ Responsive, outcomes-based service
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