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Case Study - Northern



   
  We have been focused on information technology (IT) since our company’s inception in 1995. For close to a decade—a span covering some of the most dramatic and exciting advances in technology—BackBone has been instrumental in developing and implementing aggressive public relations and marketing programs that have catapulted an array of dynamic, innovative companies. In the late 1990s, our growing reputation as a results-oriented IT-based agency lead to our association with a NY-based trade organization (LISTNet) that enlisted us to raise the region’s national profile as a hotbed of technological innovation—a campaign that proved an unqualified success, attracting national recognition and promoting investment.

Our grounding in technology and business allows us to connect the bits and bytes to bottom line business practices. We can drill down and get technical...we can also deliver a rock solid value proposition. BackBone is technically literate and fluent in all major IT areas, including Wireless, SAN, Peer-to-Peer, Linux, Java, Enterprise Portal, Knowledge Management, Help Desk, Data Synchronization, and other leading technologies.

We’ve secured features and reviews in every prominent IT publication, from Information Week to ComputerWorld, and have enjoyed great success with niche-oriented IT publications, such as Storage and Call Center, in addition to a host of vertical publications serving important target markets. We also issue regular communications and arrange briefings to securely position your company and technology with analysts covering your specific sector. Over the years, we’ve helped clients maximize their trade show investment by driving booth traffic, securing press room interviews, and landing featured speaking engagements.


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