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We have been focused on information technology
(IT) since our company’s inception in 1995. For close
to a decade—a span covering some of the most dramatic
and exciting advances in technology—BackBone has been
instrumental in developing and implementing aggressive public
relations and marketing programs that have catapulted an array
of dynamic, innovative companies. In the late 1990s, our growing
reputation as a results-oriented IT-based agency lead to our
association with a NY-based trade organization (LISTNet) that
enlisted us to raise the region’s national profile as
a hotbed of technological innovation—a campaign that
proved an unqualified success, attracting national recognition
and promoting investment.
Our grounding in technology and business allows us to connect
the bits and bytes to bottom line business practices. We can
drill down and get technical...we can also deliver a rock solid
value proposition. BackBone is technically literate and fluent
in all major IT areas, including Wireless, SAN, Peer-to-Peer,
Linux, Java, Enterprise Portal, Knowledge Management, Help
Desk, Data Synchronization, and other leading technologies.
We’ve secured features and reviews in every prominent
IT publication, from Information Week to ComputerWorld, and
have enjoyed great success with niche-oriented IT publications,
such as Storage and Call Center, in addition to a host of vertical
publications serving important target markets. We also issue
regular communications and arrange briefings to securely position
your company and technology with analysts covering your specific
sector. Over the years, we’ve helped clients maximize
their trade show investment by driving booth traffic, securing
press room interviews, and landing featured speaking engagements.
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