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As Human Resources (HR) public relations
and communications
specialists, our wide-ranging expertise encompasses HRIS technologies,
work-life services, behavioral healthcare, recruiting, as well
as benefits communication and enrollment.
As one of the first agencies to combine HR and information technology (IT) expertise, we’ve seen
how technology has altered the entire human capital management
landscape—indeed, we’ve represented clients who
are widely considered pioneers in their harnessing of advanced
technology to improve HR and benefits processes.
We’ve been at the forefront of some of the industry’s
most significant innovations such as the emergence of work/life
programs. BackBone was enlisted almost 10 years ago by Lifecare
to promote its work/life services (and its enabling technology—a
first of its kind). We were in the vanguard, educating editors
and the public as to what work/life is, what it means, and
why it’s an important component of the contemporary workforce.
One year later, major media outlets across the country had
assigned editors to specialize in work/life issues.
In addition to our broad expertise, we know the players, the
publications, the channels, the trade shows, the associations,
the analysts, and the trends. Our high-level editorial contacts
cut across general, technical, and vertical media outlets that
reach HR and executive decision makers—ensuring exposure
in prestigious publications, newspapers, and trade journals,
including Employee Benefit News, Business Insurance, Human
Resource Executive, Entrepreneur Magazine, Fast Company, WorldatWork,
Wall Street Journal, and the Chicago Tribune. Our marketing
and trade show initiatives increase exposure at national trade
shows, such as HR Tech, and have resulted in speaking engagements
at major conferences, including the National Managed Health
Care Congress and the Society for Human Resource Management (SHRM).
New! BackBone's HR
and IT A-Team offers unmatched PR and
Communications expertise. We are at your disposal, ready
and able to meet your communications goals.
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