For over 15 years, BackBone has worked with a broad range of innovative healthcare vendors, practitioners, and consultants. We’ve developed and implemented successful marketing and public relations campaigns for organizations offering wellness services, behavioral health programs, disease management solutions, health risk assessment technologies, and population healthcare management (PHM).  

Our grounding in healthcare and technology, our understanding of your business, challenges, and objectives, combined with creative communications and high level media contacts, have enabled us to secure article placements in the industry’s most respected trade journals and magazines, including Journal of Employee Assistance, Open Minds, Health Leaders, Managed Healthcare Executive, Institute of Health & Productivity Management Journal, AHA's Most Wired, and Work Life Today.  

In addition, BackBone has developed a groundbreaking communications platform called PULSE!, enabling health care providers (EAPs, wellness vendors, etc.) to reach and engage users in a way they never could before. PULSE! is a weekly e-mail and integrated Twitter feed that wraps health and wellness in stories about people (celebrities, writers, athletes, etc.) and things (movies, music, books) they are inherently interested in.PULSE! leverages BackBone’s extensive healthcare expertise, as the company’s healthcare practice is uniquely well-versed in the industry’s most pressing issues and challenges, as well as the array of cutting edge healthcare technologies and solutions.

BackBone's partnership with Quadion, an application development company (http://www.quadion.com.ar/), enables healthcare vendors and providers to develop business-to-business and consumer-based iPhone and iPad apps. Quadion's agile development framework assures that apps are developed, tested, approved and deployed within six-eight weeks. Click here for more.