BackBone offers a full complement of creative, "on point" marketing communications, including the following:

• White Papers: Polished, crisply organized documents that compellingly showcase your technology and persuasively make your business case. BackBone has researched and written a wide variety of white papers for a broad range of technology companies, including SuperNova, eShare, PriceWaterhouseCoopers, Peer Software, and many more.

• Web Copy: Concise, readable copy that tells your story and maximizes site stickiness.

Examples include:

www.strategicsalessolutions.com

www.bascom.com

www.northern.net

• Press Kits: Components may include company backgrounders, management profiles, press releases, and case studies.

• Case Studies: We interview clients and/or designated analysts based on a challenge/solution scenario that conveys the business benefits of your technology.

• Bylined Articles: We will develop queries, draft outlines, and deliver a finished product that is on target and on deadline.