Company: Resource For Living (RFL)

Description: Providers of outcomes-based employee assistance, work/life, and disease management programs that are powered by proprietary technology that refines treatment and demonstrably improves results.

Objective:

• Articulate and amplify the validity of RFL’s client-driven outcomes-based model, thereby facilitating broad awareness and acceptance of its “next generation” paradigm of behavioral healthcare.
  
  
• Position RFL as a technology-focused provider of behavioral healthcare through it’s proprietary SIGNAL system.
  
  
• Make the business case for RFL’s outcomes-based model by documenting its return-on-investment (ROI) and showing how it correlates to measurably improved workforce performance and productivity.
  

Results: Our media strategy was targeting communications to human resources (HR) trades, select verticals, business publications, and academic journals, as well as established behavioral healthcare organizations.

The following provides a representative cross section of media placements, indicating the breadth and depth of coverage.


Bylined Articles

Open Minds
Behavioral Health Care Enters a New Age: The Age of Demonstrating Results Utilizing the Principles of Six Sigma Quality

Product Reviews

Managed Healthcare Executive
SIGNAL Technology Delivers Outcomes-Based Services

HR Innovator
A SIGNAL of Behavioral Health?

DMAA E-Newsletter
Obesity Program Outcomes

Press Release at www.rfl.com

Editorial Placements

Employee Benefit News
Predictive modeling boosts depression treatment outcomes

InformationWeek
Software Helps Lift Spirits