Company: Human Resource Management Center (HRMC)

Description: Providers of the Web and phone-based recruitment and screening technology that automates the labor-intensive process of finding, qualifying, and acquiring human talent.

Objective:

• Establish HRMC as providers of the industry’s most advanced recruitment and screening technology.
  
  
• Raise awareness of HRMC’s innovative “recruiting people, not paper” approach to candidate screening and selection.
  
  
• Convey bottom line value proposition of company’s flagship screening platform, HRMC Acclaim: streamlining candidate data acquisition though automation maximizes human resources (HR) staff resources and expedites and improves hiring decisions, resulting in both significant cost-savings and a more prepared, productive workforce.

Results: Our media strategy was based on targeting communications to human resources (HR) trades, national business trades, information technology (IT) trades, national dailies, and local media.

The following provides a representative cross section of media placements, indicating the breadth and depth of coverage:


Bylined Articles

Workindex.com
HR By Wire

Product Reviews

HR.com
Staffing Vendor Spotlight

Editorial Placements

Chicago Tribune
Some employers want to get inside your head

Human Resource Executive
Boosting Better Hires

Human Resource Executive
Automated Screening Technology

The Talent Economy
How to Buy IT Staffing and Service

Medzilla
Behind the Process: Recruiting Uncovered

Medzilla
Top Ten Mistakes Recruiters Make

The Journal News (Gannett)
Large employers look beyond resume for perfect fit
Also, picked up by Tucson Citizen and floridaytoday.com

HR Screener
Recruiting Is No Laughing Matter

TechRepublic
IVR helps virtual shopping mall with seasonal hiring frenzy

Workforce Management
ROI of Recruiting

Entrepreneur.com
This Is a Test: Just how effective are puzzle interview
when it comes to singling out the best candidates for a
job?