Company: bthere

Description: Video production and distribution company that develops and distributes hard-to-access celebrity-focused content using both new (Internet, wireless) and traditional (television, radio) media.

Objective: To develop a business plan with integrated financials that attracts sufficient growth capital necessary to:

• Sign syndication partners.
  
  
• Sign advertising and sponsorship partners.
  
  
• Acquire additional production equipment.
  
  
• Accumulate content.
  
  
• Procure additional office equipment and expand facility.

Results: BackBone delivered a comprehensive business plan, including best/worst case scenario projections across Y1-Y3, which achieved the following:

1. Identified Target Market: Serving what BackBone termed Gen I+, the 13 to 34-year-olds most apt to leverage the Internet for communication, information, and purchases.

2. Expanded distribution channels to accelerate content-delivery and increase revenue streams. These included:

• Syndication arrangements with BMG Entertainment, Maximonline.com, Bad Boy Entertainment, Seventeen.com, and others for ongoing licensing, sponsorship, advertising, and subscription-based revenue.
  
  
• Production/Programming partnerships with "offline" media, such as bthere’s arrangement to produce video content for Maxim TV.

The plan raised an initial round of venture capital in excess of $1.5 million. The proceeds enabled bthere to quickly emerge as the Web's definitive multimedia production studio and online broadcast platform serving the booming global youth market. Its ability to attract and aggregate a global youth culture, provided bthere and its affiliates with a vast consumer audience and a wealth of marketing and e-commerce opportunities. bthere is currently in its fourth year of operation.