Company:BASCOM
Description: Software development company
specializing in curriculum-based internet management and
internet infrastructure solutions.
Objective:
- Position BASCOM as the preeminent provider of integrated "Internet
access management solutions" for the K-12 and small-
and medium-sized business (SMB) markets.
- Distinguish BASCOM's "smart choice" access
management from the herd of "filtering" and "blocking" methodologies.
- Promote BASCOM's "thought leadership" on matters
pertaining to leveraging the Internet in the classroom
(how, with sensible access management, the Internet can
be effectively integrated into the classroom).
Results: Our media strategy targeted these
core messages to education, SMB, information technology (IT),
and government media outlets. We also campaigned prominent
legislators invested in providing safe Internet access for
the nation’s K-12 students. The following provides
a representative cross section of media placements and successful
public relations initiatives:
Editorial Placements:
Technology & Learning Web Watchers—Update:
Filtering Tools
BASCOM's Global Chalkboard Solution more than filtering
software: integrates Web-based resources into the curriculum.
THE Journal
BASCOM enables administrators and teachers to effectively
use the Internet in classroom instruction.
Mac Central
BASCOM’s e-curriculum solution provides "next
generation" Internet-based learning.
eSchool News
SPECIAL REPORT: Internet Filtering: BASCOM's Global Chalkboard
compliant with the Children's Internet Protection Act.
CIO
Hot Topic Executive Perspective: BASCOM assures service,
delivery and performance of an organization’s IT
organization.
Newsday
BASCOM helps schools establish no-crossing zones on the
Web
Inside Education
BASCOM offers schools the opportunity to integrate the
Internet into the classroom.
Wall Street Reporter.com
BASCOM pioneers productivity solutions for K-12 and small
business.
Successful Initiatives
- BASCOM testifies before House Sub-Committee on Child
Internet Protection Act
- BASCOM asked to Join Internet Filtering Summit (as founding
member of lobbying organization)
- Featured Speaker at National Education Computing Conference
(NECC), on “Internet-based Curricula”
- VAR Partner Program: Resulted in partnerships with Tech
Data and Dell’s Education Division
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