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  Prominent European High Tech Public Relations Firm Selects Boca-Based BackBone Inc. As U.S. PR Partner

London-based Chazbrooks Communications partners with BackBone to give clients entrée to US media markets; Alliance gives BackBone clients global reach and international exposure.


BackBone, Inc. (BBI) a high-tech marketing, PR and business development firm widely known for its innovative Startup 1.0 and PR.exe 2.0sm programs geared toward IT start-ups, today announces that it has entered into a "transatlantic" alliance with Chazbrooks Communications (CBC), a leading London-based public relations agency specializing in high tech.  The alliance will enable Chazbrooks' clients to gain immediate, high-level access to US-based media markets, while providing BackBone clients with a European beach head from which to launch international public relations initiatives.


"We are pleased to have been selected by a firm with Chazbrooks' excellent reputation for professionalism, creativity and panache. Someone once described America and England as two countries separated by a common language. Today's announcement is an illustration of two companies--BackBone and Chazbrooks— joined by a common business philosophy, approach and similarly well-grounded tech background," said BackBone President, Charles Epstein. "Given that many of today's companies compete on a global stage, it is imperative that they have ready access to worldwide media markets. It is especially critical that companies based overseas have channels in place to effectively deliver important news to key US-based media. By pooling resources, we dramatically expand our clients' reach and significantly increase their ability to compete here and abroad."


The alliance also enables both firms to coordinate campaigns on both sides of the Atlantic with efficiency and speed—without the overhead normally associated with overseas satellite offices.
  
"After orchestrating a series of highly successful PR campaigns in the UK, we quickly realised that tackling the US media would be the next logical step not only for us, but for our clients as well," said Michael Kahn, Director of Public Relations, Chazbrooks Communications. "We searched high and low for an American agency that could provide our UK clients with the creativity, expertise, and track record of a big city firm, without forgoing the strong commitment to customer service and positive attitude that one often enjoys with a boutique agency. BackBone fits the bill perfectly, and we feel very confident in our decision to enter the US market with it as a partner."

The alliance will also enhance BackBone's ability to facilitate strategic partnerships among its growing—now international—network, extending from Silicon Alley to South Florida, and overseas from the U.K to Germany and beyond.  BackBone expects to announce a similar alliance with a high tech communications firm with a large presence in Latin America.

About Chazbrooks Communications
ChazBrooks Communications (CBC) is a Guildford based PR agency specialising in IT and Consumer communications. Offering a targeted service geared towards the needs of companies within a range of industries, CBC's innovative, creative and highly personalised approach ensures that its clients' interests are promoted through first class media coverage, PR services and support.