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benefitsCONNECT® Partners with BackBone, Inc. to Deliver Social Media-Driven User Engagement Program for Benefits Brokers
PULSE! Connect™ extends the capabilities of benefitsCONNECT®, increasing utilization and improving outcomes while lowering benefits communications costs.
Elk Grove, CA — June 21, 2011 — benefitsCONNECT®
today announces that it has partnered with BackBone Inc., a health and
technology communications firm, to provide brokers with PULSE! Connect™,
a flexible, social media-driven user-engagement program. PULSE!
Connect™ extends the capabilities of benefitsCONNECT®
by enabling brokers and their customers to reach and engage users in a
way they never could before, combining popular culture and social media
with health and wellness.
Available through benefitsCONNECT®,
PULSE! Connect™ is a weekly e-mail and integrated Twitter feed that
wraps health and wellness in stories about people (celebrities, writers,
athletes, etc.) and things (movies, music, books) they are inherently
interested in. The combination of an engaging, attractive, easy-to-read
e-mail (one that embeds “actionable” links), and a dynamic, integrated
Twitter page, sustains provider-to-user communications, while increasing
awareness and utilization of company-sponsored tools and resources.
Compared to traditional communications materials—brochures, newsletters,
etc.—PULSE! Connect™ reduces costs and improves outcomes by deepening engagement and creating a more proactive health-conscious user community.
“In today’s benefits landscape, brokers increasingly need to find ways
to broaden and deepen their client relationships,” said Ja’nene Kane,
president and COO of benefitsCONNECT®.
“We have an ongoing commitment to partnering with innovative vendors to
provide brokers with tools that add value for their clients while also
boosting their book of business. We are pleased to be working with
BackBone and adding PULSE! Connect™ to our trusted list of preferred
products and services.”
BackBone’s editorial team develops content and manages delivery of
PULSE! Connect™ to employee groups via a secure, best-in-class
communications platform that requires little maintenance or website
management on the broker’s part. The program is scalable, can be
customized to meet the needs of large employer groups, and provides
in-depth usage and trend reporting.
“Brokers, providers, employers, and employees all have a clear stake in
having information and tools that make users more proactive in managing
their health and wellbeing,” said BackBone President Charles Epstein.
“The key impediment is—and has always been—the lack of effective,
‘actionable’ user communications that engage, inform, and motivate.
PULSE! Connect™ adds value to the benefitsCONNECT®
platform by giving brokers a powerful, cost-effective engagement tool
designed to improve outcomes and strengthen the broker-customer
relationship.”
BackBone will debut PULSE! Connect™ at the upcoming benefitsCONNECT® 3rd Annual Benefits Technology Users Summit, July 18-20 in Sacramento, CA. For additional information and to register, visit
http://www2.benefitsconnect.net/Summit2011.aspx.
About Transcend Technologies Group, Inc.
Founded in 2001, Transcend Technologies Group, Inc. (dba benefitsCONNECT®)
is a privately held company that specializes in Internet-based software
applications for the health insurance and benefits industry. Transcend
licenses benefitsCONNECT® for benefits administration and online enrollment and benefitsCONNECT® agencyMANAGER for agency management functionality, and has established clients in 43 states who entrust their book of business to benefitsCONNECT® products. For additional information, visit www.benefitsCONNECT.net, or contact Sales at 916-421-4000 or sales@benefitsCONNECT.net. |
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