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Prominent European High Tech Public
Relations Firm Selects Boca-Based BackBone Inc. As U.S. PR
Partner
London-based Chazbrooks Communications partners with BackBone
to give clients entrée to US media markets; Alliance
gives BackBone clients global reach and international exposure.
BackBone, Inc. (BBI) a high-tech marketing, PR and business
development firm widely known for its innovative Startup 1.0
and PR.exe 2.0sm programs geared toward IT start-ups, today
announces that it has entered into a "transatlantic" alliance
with Chazbrooks Communications (CBC), a leading London-based
public relations agency specializing in high tech. The
alliance will enable Chazbrooks' clients to gain immediate,
high-level access to US-based media markets, while providing
BackBone clients with a European beach head from which to launch
international public relations initiatives.
"We are pleased to have been selected by a firm with Chazbrooks' excellent
reputation for professionalism, creativity and panache. Someone once described
America and England as two countries separated by a common language. Today's
announcement is an illustration of two companies--BackBone and Chazbrooks— joined
by a common business philosophy, approach and similarly well-grounded tech background," said
BackBone President, Charles Epstein. "Given that many of today's companies
compete on a global stage, it is imperative that they have ready access to worldwide
media markets. It is especially critical that companies based overseas have channels
in place to effectively deliver important news to key US-based media. By pooling
resources, we dramatically expand our clients' reach and significantly increase
their ability to compete here and abroad."
The alliance also enables both firms to coordinate campaigns
on both sides of the Atlantic with efficiency and speed—without
the overhead normally associated with overseas satellite offices.
"After orchestrating a series of highly successful PR campaigns in the UK,
we quickly realised that tackling the US media would be the next logical step
not only for us, but for our clients as well," said Michael Kahn, Director
of Public Relations, Chazbrooks Communications. "We searched high and low
for an American agency that could provide our UK clients with the creativity,
expertise, and track record of a big city firm, without forgoing the strong commitment
to customer service and positive attitude that one often enjoys with a boutique
agency. BackBone fits the bill perfectly, and we feel very confident in our decision
to enter the US market with it as a partner."
The alliance will also enhance BackBone's ability to facilitate
strategic partnerships among its growing—now international—network,
extending from Silicon Alley to South Florida, and overseas
from the U.K to Germany and beyond. BackBone expects
to announce a similar alliance with a high tech communications
firm with a large presence in Latin America.
About Chazbrooks Communications
ChazBrooks Communications (CBC) is a Guildford based PR agency
specialising in IT and Consumer communications. Offering a
targeted service geared towards the needs of companies within
a range of industries, CBC's innovative, creative and highly
personalised approach ensures that its clients' interests are
promoted through first class media coverage, PR services and
support.
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