New Version of "Self-Executing" Marketing Program For Emerging Tech Companies

PR.exe 2.0 turns small technology companies into "context-providers," offering affordable media exposure.

PR.exe 2.0, developed by BackBone, Inc. , gives companies with limited marketing budgets and unlimited growth potential affordable and effective "self-executing" public relations programs. PR.exe 2.0 provides emerging companies with all the tools necessary to leverage their existing in-house resources and implement campaigns which position (or "contextualize") their company and products, garner market share, attract investment and promote overall business growth. By providing strategic direction, targeted resources and guidance on day-to-day execution, PR.exe allows companies to maximize their relatively modest public relations expenditures.

"With PR.exe 2.0, any technology company no matter how new or small can become "pr-enabled" and act as its own "context-provider," said Charles Epstein, President of BackBone, Inc. "PR.exe is the result of our experience with small, dynamic companies with superior technologies whose growth potential was constrained only by their limited marketing resources. PR.exe provides these companies with all the resources--and none of the overhead and associated expenses—they need to deliver their messages, provide context and achieve recognition in their markets."

In addition to providing strategic direction, the program identifies a company's key messages and establishes when, how and to whom these messages need to be delivered.

The standard program encompasses the following components:

1). Initial Consultation to ascertain objectives and set timetables (while the benefits of PR.exesm are far-reaching, each program covers three months of activities)

2). Core Program:

• press release template with company boilerplate
  
  
• the writing of one new product release with editorial contacts (provided in either .dbf or comma delimited format)
  
  
• computer trade editorial calendar tracking to identify story opportunities (relevant review roundups, features); the writing of two query letters
  
  
• the writing of two news items with editorial contacts
  
  
• the development of one user story
  
  
• relevant consumer/business contacts
  
  
• list of relevant listservs/newsgroups for Internet marketing
  
  
• two phone consultations per month

Optional components include trade show support, securing speaking engagements, coordinating press/analyst tours and weekly debriefings/consultations.

"From our inception, BackBone provided us with the direction and resources we needed to achieve company and product recognition in a competitive market," says Rosalia Bacarella, President of iClick, pioneering developers of enterprise portals. "BackBone understands the needs and is sensitive to the budgetary constraints of small, emerging technology companies, and developed an effective, targeted program that captured and conveyedour message…which has yielded significant results."

Please contact us for additional details.