Fortune Small Business
The Virtual Business
By Alan Cohen
Would you run your business online through a Website? Many
so-called small business portals want you to try. We help
you sort through the mess.
Not since spray-on hair have so many people deemed something
such a flat-out bad idea as Web portals giving out business
advice.
The problem lies in the daunting notion of creating business
advice that’s going to help everyone, everywhere, all
the time. “The Swiss Army knife approach has a downside:
a move to simplicity,” says Charles Epstein, president
of BackBone, a five-employee high-tech public relations firm
in Boca Raton, Fla.
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