The Challenge: Providers, employers and employees all have a clear stake in having information and tools that make users more proactive in managing their health and wellbeing. The key impediment is—and has always been—the lack of effective, “actionable” user communications that engage, inform, and motivate.
The Solution: PULSE! Connect™ is a weekly e-mail and integrated Twitter feed that wraps health and wellness in stories about people (celebrities, writers, athletes, etc.) and things (movies, music, books) they are inherently interested in.
The combination of an engaging, attractive, easy-to-read e-mail (one that embeds “actionable” links), and a dynamic, integrated Twitter page sustains provider-to-user communications, while increasing awareness and utilization of company-sponsored tools and resources. Compared to traditional communications materials—brochures, newsletters, etc.—PULSE! Connect reduces costs AND improves outcomes by deepening engagement and creating a more proactive health-conscious user community.
Click on any of these PULSE! Connect™ samples:
 If It Makes You Happy:
Sheryl Crow's Upbeat Take on Depression
|
Integrated Twitter page for sustained two-way communications through the week.
|
NBA All-Star Steve Nash
Gets Big Assist from Diet
|
 Get Me to the Greek...Last of a Dying Breed: The Old
School Rock Star
|
 Silent Killer Tackles Former NFL
Pro-Bowler Drew Hill
|
|
