Honing in on HR services: From résumé searching to applicant tracking, HR pros are looking for various solutions to hiring woes
ROI increasingly critical
ROI is increasingly critical to HR departments, said Charles Epstein, president and founder of marketing company BackBone Inc. “More so than ever before, organizations are looking to HR as a profit center,” Epstein said.
“They need to answer questions such as, 'What is HR's return on recruitment?' 'What is HR doing to contain runaway healthcare costs?' 'What is HR's contribution to employee preparedness and overall productivity?'”
HR vendors that speak to these issues can turn a challenge into a big opportunity, Epstein said. Having the right messages for the right audiences isn't enough on its own to deliver marketing success, Beyond.com's Milgram said. “Your tactics and delivery methods have to be different and special,” he added. “Most HR professionals only reserve time to review offers that are truly compelling.”
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