Business Plans: Selling Your Story
Charles Epstein, President of BackBone, Inc.
...adhering to some basic narrative principles you can turn any document—even a business plan—into a good read that holds your audience captive for the 15 or so pages you have to tell your story. What will ultimately sell your reader is the underlying credibility of your narrative, but it's important to remember that you are competing with a host of other entrepreneurs for the investor's time and attention. A well-wrought, tightly "scripted" plan that moves briskly and flows seamlessly is more apt to keep the pages turning…and the investor engaged.
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