BackBone, Inc. is a next generation marketing communications, public relations, and business development firm. Combining specific industry expertise, media savvy, communications competency, and advanced technology tools we get your message to market—efficiently and effectively. Our client roster is made up of dynamic, fast-growing companies that serve information technology (IT), human capital management, and education markets.


Client Connection
Your company, concept, product, or service must rise above the din and strike a responsive chord. Put simply, your story needs to be told—creatively, compellingly, and consistently. And that’s precisely what we do.
Whether you are launching a new product or have just landed an important new client, our mission remains constant—to craft and communicate a uniquely compelling story that grabs attention and gets results. You have specific objectives, audiences, targets, and time frames. We will develop a program that’s right for you—one that meets your criteria, maximizes your investment, and exceeds your expectations.


Outcomes-Based Communications
Regardless of your company’s size or years of experience, BackBone can help you execute more integrated, consistent, and effective marketing communications, public relations, and business development strategy initiatives—resulting in:

• Heightened product and company recognition
  
  
• Increased sales and market share
  
  
• Investment
  
  
• Overall strategic business growth

The BackBone Difference —Matching Resources to Business Objectives
BackBone provides one-on-one service; senior PR/marketing professionals handle everything from day-to-day media activities to behind-the-scenes strategy. Your executives speak with our executives, ensuring clear, high-level communication, expert execution, and ongoing accountability.

Our relationships are built on client satisfaction and results—which is why we don’t lock you into long-term contracts. Our custom-designed programs and component services best enable us to match resources to your business goals, maximizing your communications return-on-investment (ROI).