Over 39% of customers come from Internet search. Being discovered is based on the articles, blog posts, tweets, white papers and infographics you write, optimize and deliver to “high authority” websites and across social media. And the degree to which they get read, re-tweeted and passed around.
BBI’s Content Marketing practice helps you create, augment, pool, optimize, distribute and manage your content. We can develop a specialized program that elevates you above the noise, promotes engagement, and generates business.
Founded in 1996, BackBone, Inc. is a full-service marketing communications, public relations and business development firm specializing in technology, healthcare and workforce management. Combining specific industry expertise, media savvy, creative communications and advanced technology tools, we get your message to market fast, efficiently and effectively.
In addition to supporting a broad cross section of organizations for over two decades with targeted, high impact communications, BackBone has developed a number of innovative properties, including: PEAQuest, a game-based HRA platform, Weekend Warrior, a wellness competition based on weekend activities, and, in association with Alexander Productions, RadioCEO, interviews with some of the world’s most interesting executives, and PodCare, a healthcare podcast for corporate audiences.
♦ 30+ years of pr, marketing and business development experience
♦ Deep, broad “domain expertise”
♦ Creative communications that break through the noise
♦ Relationships with top reporters, bloggers, analysts
♦ Integrated programs that used traditional/social media channels to reach your targeted audience/s
♦ Scalable and lean, we grow to meet your needs
♦ Responsive, outcomes-based service