BackBone Partners with Releaseify to Provide Targeted, Affordable Press Release Distribution in U.S. and International Media Markets
BackBone and Releaseify offer enhanced editorial support, precise media targeting, and a cost-effective alternative to the standard distribution services.
Boca Raton, FL — June 12, 2014 — BackBone, a full service public relations and marketing agency specializing in technology, healthcare and HR management, today announced that it has partnered with Releaseify, a press release service providing global distribution to targeted journalists and media sites. BackBone will work with Releaseify’s editorial team to expand writing support services, while Releaseify will provide BackBone’s clients with an alternative platform for press release distribution. Releaseify offers broad-based wire service distribution across the U.S., focused delivery to key journalists/bloggers (covering technology, healthcare, HR), and international coverage for roughly the same cost as the lower-priced vendors and for far less than the industry’s higher-profile major players.
BackBone and Releaseify will work with each client in hand-crafting their press releases, making sure they adhere to AP guidelines, are worded for maximum clarity and impact, and are thoroughly proofed. Each release is syndicated through PRNewswire and sent to custom-built direct-to-journalist lists. The Releaseify database contains more than 300,000 registered journalists in over 200 countries.
“We’ve used every major press release distribution service, as well as several of the lesser known ones, and have found Releaseify to offer the best value on the market,” says BackBone’s Charles Epstein. “Making news and getting people to pay attention to you and your company is not magic — it’s a matter of telling your story in a concise, compelling manner and hitting all the right inboxes and news outlets. Combing our PR expertise with Releaseify’s media savvy editorial team assures that each release is professionally prepared and vetted. Releaseify’s extensive media database and PRNewsire’s online syndication offers two levels of coverage (broad-based and industry-specific, even beat-specific), all for a single affordable price. Ultimately, the results speak for themselves.”
Releaseify’s Jim Collins is excited about the partnership.
“We’re very particular about whom we partner with, but BackBone was an obvious no-brainer due to the results they achieve for clients within the technology, healthcare and workforce management industries. The beauty of a partnership is that we can not only get to know our partners’ clients like family, but pass forward extensive discounts on our services. Media outreach forms a vital part of any organization’s public image and success, but most press release services are extremely expensive or affordable yet inadequate. This is why we’re so excited to partner with BackBone, because we both share a commitment to delivering results-oriented PR at a price point that doesn’t exclude smaller companies.”
For more information or to engage with either company, visit:
BackBone, Inc.: http://www.backboneinc.com