In most companies, sales produces more content than marketing. But every minute a sale rep spends creating content is a minute he or she is not selling.
Sales enablement helps organizations streamline the sales process and shorten sales cycles by improving buyer interactions with better, more relevant sales content and equipping sales teams with the tools they need to be more informed and productive sellers.
We know that nearly 60 percent of the buying decision is made before a lead will talk to sales. That means marketing is already participating in sales enablement. Yet, according to Hubspot, only about half of the organizations surveyed align their marketing activities with their sales objectives.
BackBone’s Sales Enablement service provides you with the support, content, and tools to position your organization to sell more effectively. We help you develop timely, focused content to improve – and sustain – communications with prospects and customers (case studies, product sheets, white papers, ebooks, articles, emails). And on the technology side, we work with you in streamlining the storing, sharing, targeting and continuous improvement of your sales messages.
Our service gives your sales team more time to do what they do best – engage prospects and close business – within shorter your sales cycles. It also puts in place a system that allows you to more quickly onboard new sales reps and build your team.
We’re offering the first 10 companies that respond a free sales content and technology audit. Contact us today to get started.